What are your short term and long term career goals? How will Post Graduate Program at ISB assist you in achieving your goals.
Here are the advises from ISB application consultants on Essay 2:
This has been a repeated theme in most b-school applications – Why ISB, Why PGP and how to get from where the applicant is to where the applicant wants to be and where ISB would figure in the big picture.
Here are a few things that need to be kept in mind while answering this section:
Background: Try and give a background of who you are, personally and professionally. This will help set the context for the answer and help adcoms empathise with the applicant.
Short term goals: Paint a realistic picture of your aspirations in the short term keeping in mind your background and what the school offers. Talk to current students, alumni, recruiters and faculty to understand the situation and craft a convincing answer. It is important to highlight why you picked this path.
Long term goals: Ideally, this section gives a chance to tie it all together. Display clarity of thought while talking about long term goals and it is important to highlight why this is important to the applicant.
Why ISB and Why PGP: Use this section to carefully talk about ISB – peers, faculty, student-run campus model, alum network, brand, career options, infrastructure. Talk about PGP and tailor the answer carefully so that there is a clear and logical connection between the background, short term goals and long term goals. The best way to do this is a gap analysis and how a PGP at ISB plugs them.
Conclusion: Spend a line or two about what you bring to the table and why you are THE candidate that ISB needs to pick.
For essay 1 analysis please visit here